Our friends at Federation approached us to design characters for their online QCard Swipe campaign, which was all about buying ‘the little things too’.
We were to create characters to relay simple stories about the little things we often need to purchase here and there.
Character Concepts
We explored a wide range of different characters, and from such a variety were able to pick and choose which characters and elements we wanted to develop.
Final Characters
Meet the final characters, the stars of our animations and other promotional material.
Typography
Each character was to have his or her own ‘emotion’. So we created some fun typographic elements to go in the animations and website.
The Animations
Here are the final animations we created for the project. They tell the stories of Glenn Yeah Boi, Doris Da-Daa and her pet Fido, and the energetic Fasi Phwoar.
Glenn Yeah Boi
Gadgets | Technology
Doris Da-Daa
Home & DIY
Phasi Phwoar
Fashion | Jewellery
Other Bits and Pieces
We had to come up with other elements as well, such as buttons and six frame animations for the website, as well as the characters in different scenarios for the Facebook Page.
Buttons
Below are a few concepts for how the buttons on the website could look, how rollovers could animate and change for each character.
Character Scenarios
Here are some examples of the different scenarios we were tasked with illustrating for a few of the characters.
Conclusion
This was a super fun project to work on! We had a lot of fun exploring different character concepts, typography treatments, and other design options, as well as animating our characters, bringing them to life.
